Corporate Strategy

Corporate Strategy

Long Term Sustainability
Focus on Right segments, Right products and choose Right projects. Increase green power use and contribute to the society.

Profitable Growth
Relentless focus on Fixed cost, COGS, OPEX, quality cost to drive down LCoE and at the same time building a strategic roadmap for sourcing to enable accelerated cost-out.

Excellence in Execution
Project and Service execution with discipline in everything we do and zero deviation, delay and waste to ensure best delivery at site and to fulfil our customer requirements with best products.

Winning in the medium term
Cater to evolving demand of Renewables as Base load. Defining Senvion’s future segmentation and product portfolio as well as identifying new revenue streams and digitalisation opportunities to support and foster our core competencies.

Transforming ourselves
Developing leadership and culture to new customer environment as well as lean and fast organisational design with a culture of constructive confrontation, diversity and cross-geography teamwork.


Renewable Energy to be Base Load.



Relentlessly harness the power of Wind and deliver solutions to achieve high penetration of power from renewable sources.


  • One Team
  • Innovate
  • Integrity and Compliance
  • Simplicity & Accountability